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This website has the following in the web site, "Full analysis of your current and historical data, needs, wants and realities." We analyzed that the web page also stated " Advice on best fit and way forward based on analysis and your actualities." It also stated " Achieve optimal fit, efficiency and utility, based on analysis and advice. GET IN TOUCH, WED LOVE TO CHAT! Axon Assure is an independent brokerage with access to full range of market suppliers and products. This allows us to always put our clients interests first and foremost." The header had Axon as the highest ranking search term. It was followed by axon assure and axon insurance which isn't as ranked as highly as Axon. The next words they uses is axonassure.com. axonassure was also included and might not be seen by web crawlers.